Our Thinking...

For years, social media in B2B Marketing has been underutilised. Many people still struggle to understand its place in B2B, which totally...

I’ve always seen the external agencies I work with as an extension of my team. Building a rapport with them is so important to ensure...

There’s a point in every marketing job which I call the Point of “PMI”. Usually you can only spot when that point occurs with hindsight...

Along with many others, I moved some of my scheduled marketing content for the week so as to show respect for the #BlackTuesday...

Okay. Let’s get all the obvious stuff out of the way first. Yeah, these are “unprecedented times”, aren’t they? Yes, we’re all thinking...

By Fran Brosan, Founder and Chairman at Omobono Another good session from the Business Marketing Club, their 7th webinar on B2B marketing...

What should marketing directors and their teams do in a recession? It’s a question very much secondary to the life and death issues...

Intelligence is an overused word in the marketing industry. We talk about ‘customer intelligence’, about ‘business intelligence’, about...